Kamu baru-baru ini lagi buat business plan? Ada berbagai strategi loh buat kamu para pembuat startup biar bisa melejit ke depannya. Salah satunya menjadi perusahaan inovatif. Inovatif ini yang pure benar-benar buat pasar baru gitu. Nama istilah strateginya yaitu blue ocean. Kita bahas dari sudut pandangan W. Chan Kim dan Renee Mauborgne yuk.
Kenali Lebih Dalam Apa Itu Blue Ocean Strategy?
Blue Ocean adalah suatu pasar yang belum ada saat ini, sehingga kompetisinya pun belum ada. Sedangkan Blue Ocean Strategy adalah strategi mencapai pertumbuhan dengan menciptakan permintaan baru agar dapat berkompetisi di pasar yang belum di perebutkan.
Bagaimana caranya? Kuncinya adalah dengan inovasi yang mengurangi biaya dan meningkatkan nilai produk untuk mencapai diferensiasi dengan biaya termurah.
Penciptaan Nilai Baru Bikin Perusahaanmu Inovatif Dari Perspektif Blue Ocean Strategy
Kalau kita perhatikan, beberapa industri yang ada saat ini belum ada 10 bahkan 5 tahun yang lalu. Karenanya, bukan tidak mungkin dalam 5 tahun mendatang akan muncul industri-industri baru yang saat ini belum ada.
Tidak hanya jumlah industri yang berkembang, jumlah perusahaan pun terus bertambah. Bahkan perusahaan-perusahaan besar yang berhasil mendominasi pasar beberapa tahun lalu, justru saat ini terkalahkan oleh perusahaan-perusahaan baru yang lebih kecil ukurannya.
Perusahaan yang dapat bertahan dalam kompetisi yang semakin ketat adalah perusahaan yang inovatif. Perusahaan-perusahaan yang inovatif tidak hanya dapat menguasai pasar, namun juga dapat mencapai pertumbuhan yang berkelanjutan.
Dua tools utama yang dapat di gunakan untuk menyusun Blue Ocean Strategy adalah strategy canvas dan tabel “hapus-kurangi-tingkatkan-ciptakan” (Eliminate-reduce-raise-create grid)
Ada Juga Red Ocean Strategy, Bedanya Apa?
Inovasi dapat di kategorikan menjadi dua, yaitu inovasi “laut merah” (red ocean) yang bersifat reaktif terhadap pasar, dan inovasi “laut biru (blue ocean) yang menciptakan nilai baru.
Gambar 2. Perbedaan Red Ocean dan Blue Ocean| Sumber: Kim & Mauborgne, 2005
Inovasi yang bersifat red ocean karena bersaing dalam pasar yang sudah ada umumnya bertujuan untuk membuat fitur produk lebih menarik ataupun lebih bagus dari kompetitor yang ada.
Karena sifatnya yang ingin ‘lebih’ dari kompetitor, tentunya inovasi red ocean membutuhkan biaya yang tinggi pula, sehingga meski peningkatan pendapatan dapat di capai, peningkatan profit bukan merupakan hal yang pasti.
Di lain sisi, inovasi blue ocean bertujuan untuk menciptakan nilai baru agar terhindar dari kompetisi yang ada.
Cirque du Soleil kalian bisa google sendiri, menjadi salah satu contoh perusahaan yang melakukan Blue Ocean Strategy.
Munculnya jenis hiburan anak yang beragam membuat permintaan di industri sirkus cenderung menurun. Pemain utama menetapkan standar yang sangat tinggi dan berbiaya tinggi pula. Sedangkan pemain lain cenderung memperkecil skala dan ukurannya.
Cirque du Soleil mematahkan aturan dalam industri sirkus, menciptakan diferensiasi sekaligus biaya murah dengan mengubah beberapa elemen pertunjukan.
Sekarang “Apakah Cirque du Soleil tetap bisa di sebut sebagai sebuah sirkus? Atau apakah ia sebenarnya sebuah teater?”.
Jawabannya tidak jelas. Cirque du Soleil menciptakan pasar baru yang belum memiliki kompetisi, sehingga nama industrinya pun belum di sepakati. Inilah contoh penerapan Blue Ocean Strategy.
“Formula kunci dalam inovasi adalah kemampuan untuk menantang otoritas dan “menabrak” aturan-aturan.”
Jadi gimana strategi menjadi perusahaan inovatif ini? Dengan Blue Ocean Strategy, maka perusahaanmu akan membentuk pasar baru. Tapi ingat! Berangsur-angsur perusahaan inovatifmu akan berada pada zona red ocean. Kenapa? Karena nantinya pasti ada saja perusahaan lain yang meniru idemu itu. Jadi terus bergerak ya! Jangan terlena pada 1 strategi.
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Die Weinverkostungen in Wien sind perfekt fur Kenner und Neulinge. Dabei lernen Gaste die Besonderheiten der regionalen Rebsorten kennen.
#### **2. Die besten Orte fur Weinverkostungen**
In Wien gibt es zahlreiche Lokale und Weinguter, die Verkostungen anbieten. Das Weinmuseum im Stadtzentrum ist ein idealer Ausgangspunkt fur Weinliebhaber.
Einige Winzer veranstalten Fuhrungen durch ihre Kellereien. Oft werden auch seltene Weine vorgestellt, die nur lokal erhaltlich sind.
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Wiener Weine sind vor allem fur ihre Vielfalt bekannt. Der beliebte Gemischte Satz ist eine lokale Spezialitat, die aus mehreren Traubensorten besteht.
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Gruppenverkostungen bringen zusatzlichen Spa?. Ein Weinjournal kann helfen, personliche Favoriten festzuhalten.
—
### **Spin-Template fur den Artikel**
#### **1. Einfuhrung in die Weinverkostung in Wien**
Dabei lernen Gaste die Besonderheiten der regionalen Rebsorten kennen.
#### **2. Die besten Orte fur Weinverkostungen**
Einige Winzer veranstalten Fuhrungen durch ihre Kellereien.
#### **3. Wiener Weinsorten und ihre Besonderheiten**
Auch der fruchtige Grune Veltliner zahlt zu den bekanntesten Wei?weinen der Region.
#### **4. Tipps fur eine gelungene Weinverkostung**
Viele Veranstalter bieten thematische Verkostungen an.
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Die osterreichische Hauptstadt bietet eine einzigartige Mischung aus Tradition und Moderne. Die Region ist bekannt fur ihren exzellenten Wei?wein, besonders den Grunen Veltliner. Viele Weinverkostungen finden in historischen Gewolbekellern statt.
Das milde Klima und die mineralreichen Boden begunstigen den Weinbau. Das gibt den Wiener Weinen ihren unverwechselbaren Charakter.
#### **2. Beliebte Weinregionen und Weinguter**
In Wien gibt es mehrere renommierte Weinregionen, wie den Nussberg oder den Bisamberg. Hier reifen einige der besten osterreichischen Weine heran. Familiengefuhrte Weinguter bieten oft Fuhrungen und Verkostungen an. Oft gibt es auch regionale Speisen zur perfekten Weinbegleitung.
Ein Besuch im Weingut Wieninger oder im Mayer am Pfarrplatz lohnt sich. Hier verbinden sich Tradition mit innovativen Methoden.
#### **3. Ablauf einer typischen Weinverkostung**
Eine klassische Wiener Weinverkostung beginnt meist mit einer Kellertour. Dabei erfahrt man Wissenswertes uber Rebsorten und Vinifizierung. Danach folgt die Verkostung unterschiedlicher Weine. Jeder Wein wird sorgfaltig prasentiert und verkostet.
Haufig werden die Weine mit lokalen Kasesorten oder Brot serviert. Es ist die perfekte Erganzung zum sensorischen Erlebnis.
#### **4. Tipps fur unvergessliche Weinverkostungen**
Um das Beste aus einer Weinverkostung in Wien herauszuholen, sollte man vorher buchen. Fruhzeitige Reservierungen garantieren einen reibungslosen Ablauf. Zudem lohnt es sich, auf die Jahreszeiten zu achten. Im Herbst finden oft Weinlesefeste statt.
Ein guter Tipp ist auch, ein Notizbuch mitzubringen. Es hilft, personliche Favoriten zu dokumentieren.
—
### **Spin-Template fur den Artikel**
#### **1. Einfuhrung in die Weinverkostung in Wien**
In Wien kann man die Vielfalt osterreichischer Weine auf besondere Weise entdecken.
#### **2. Beliebte Weinregionen und Weinguter**
Diese Weinguter stehen fur hochste Qualitat und Handwerkskunst.
#### **3. Ablauf einer typischen Wiener Weinverkostung**
Dabei erfahrt man Wissenswertes uber Rebsorten und Vinifizierung.
#### **4. Tipps fur unvergessliche Weinverkostungen**
Im Winter bieten viele Weinguter gemutliche Kellerveranstaltungen.
—
**Hinweis:** Durch Kombination der Varianten aus den -Blocken konnen zahlreiche einzigartige Texte generiert werden, die grammatikalisch und inhaltlich korrekt sind.
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Wybor odpowiedniej lokalizacji zalezy od indywidualnych potrzeb i budzetu. Najlepsze propozycje mozna znalezc na specjalistycznych serwisach, gdzie dostepne sa dzialki o roznej powierzchni i standardzie.
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### **Szablon Spinu**
**1. Dlaczego warto kupic dzialke w Beskidach?**
– Inwestowanie w dzialki w tym regionie to swietny sposob na zabezpieczenie finansowej przyszlosci.
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– Dobrym rozwiazaniem jest skorzystanie ze sprawdzonych stron internetowych, takich jak dzialki-beskidy.pl.
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– Region oferuje wiele aktywnosci, od wedrowek po gorach po jazde na nartach.
**4. Jak przygotowac sie do zakupu dzialki?**
– Warto dokladnie sprawdzic historie dzialki, aby upewnic sie, ze nie ma zadnych roszczen.
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