Sesimpel Ini 8 Cara Merancang Model Bisnis Baru

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Halo, sobat! Bagi kamu yang ingin membangun bisnis, ada baiknya merancang model bisnis yang akan kamu kembangkan terlebih dahulu sebelum eksekusi. Lalu, bagaimana sih cara merancangnya? Yuk simak caranya dibawah ini!

1. Menilai Model Bisnis Anda Saat Ini

Awal yang baik dalam merancang model bisnis baru adalah mengevaluasi model yang Anda gunakan sekarang. Identifikasilah, telusuri aktivitas, aset, dan proses utamanya, dan cobalah untuk memahami keunikannya. Lihat peluang yang Anda temukan dan pikirkan hal baru dalam model bisnis Anda yang dapat memanfaatkan peluang serta memenuhi kebutuhan konsumen dan non-konsumen dengan baik.

2. Membuat Aktivitas Baru

Model dan pertumbuhan bisnis baru dapat berasal dari aktivitas baru. Seperti amazon yang menyediakan peluang menjual buku bekas sebagai aktivitas baru ternyata berhasil meningkatkan pendapatan penjualan bukunya sebesar 20% beberapa waktu ini. Konsumen Amazon juga dapat mengembalikan barang yang telah dibelinya ke Amazon secara gratis. Ini adalah aktivitas baru yang berpengaruh sangat positif terhadap pengalaman konsumen dan menghilangkan hambatan dalam berbelanja lewat dunia maya.

3. Mengurangi Model Bisnis Anda

Melakukan aktivitas baru dapat diartikan sebagai menambah aktivitas, tapi model bisnis baru juga dapat berasal dari penguraian model bisnis yang digunakan saat ini. Ketika Anda mempertimbangkan kembali aktivitas bisnis Anda, mungkin solusinya cukup dengan menghapus beberapa aktivitas saja. Coba Anda perhatikan IKEA, perusahaan ini membuat model berdasarkan prinsip penghapusan proses pengiriman dan perakitan produk, kemudian mengalihkan proses tersebut kepada konsumen.

4. Bekerja Sama Dengan Pemasok, Rekanan, Jaringan, dan Lingkungan Bisnis Anda

Beberapa bisnis tidak mungkin berjalan tanpa ada rekanan. Sejumlah inovator model bisnis yang sukses tidak memandang rekanan sebagai pemasok semata, tapi juga berusaha menjalin hubungan yang memberi nilai tambah dengan pihak-pihak yang berkepentingan dalam dunia bisnis mereka.

5. Menjalin Hubungan dan Urutan Yang Baru dan Berbeda Antar Aktivitas

Mengubah urutan dalam melakukan suatu aktivitas, contohnya perusahaan pakaian ritel Zara, yang semula menggunakan model bisnis biasa dengan menjual pakaian berdasarkan dua musim (musim semi/panas dan musim gugur/dingin), sekarang menjual pakaian yang berbeda-beda tiap bulan. Zara mengumpulkan data penjualan lalu menyerahkannya kepada bagian produksi dan logistik. Jadi, daripada harus mengisi stok pakaian untuk sepanjang musim di toko, Zara mengirimkan produknya tiap hari. Data tersebut kemudian digunakan kembali untuk memilih tren yang mempengaruhi desain dan produksi pakaian mereka selanjutnya. Strategi otomatisasi proses dan produksi berdasarkan permintaan ini dapat menjadi alternatif untuk membuat hubungan baru antar aktivitas bisnis Anda

6. Memanfaatkan Aset dan Sumber Daya Dengan Cara Baru

Ide model bisnis baru dapat berasal dari pemikiran untuk mencari cara yang berbeda dalam memanfaatkan aset yang dimiliki. 

7. Menata Ulang Jalur Distribusi Anda

Banyak inovasi yang muncul dari perubahan cara berinteraksi perusahaan dengan konsumennya. Jalur langsung, jalur tak langsung, gerai sementara (pop-up store), waralaba, dan lisensi adalah aneka strategi yang dapat Anda pertimbangkan. Seperti, Dell dan Amazon beralih menggunakan strategi penjualan langsung tanpa menggunakan distributor.

8. Transformasi Digital : Transaksi di Dunia Maya 

Transformasi digital merupakan peralihan transaksi dari dunia nyata ke dunia maya dan memungkinkan aktivitas yang awalnya tidak dapat dilakukan. Seperti, manajemen rantai pasokan Zara, misalnya, dapat berjalan berkat teknologi serta penggabungan proses penjualan, desain, dan produksi.

Dari 8 cara merancang diatas, Anda dapat mempertimbangkan mana yang lebih cocok untuk bisnis Anda dan menerapkannya. Jangan lupa Give Applause, Komentar kalau masih ada yang bingung, dan Share ke teman terdekatmu. Follow juga IG @davidwijaya23 untuk informasi seputar keuangan, produktivitas, dan buku yaaa!

Sumber:

https://glints.com/id/lowongan/business-model/

Penulis:

Kategori: Bisnis

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