Sesimpel Ini Hakekat Membangun Bisnis

The Visual MBA merupakan sebuah buku karangan dari Jason Baron yang menggambarkan tentang apa saja yang akan di pelajari selama 2 tahun jika kamu berkuliah di jurusan Master of Business Administration (MBA). Salah satunya terkait hakekat membangun bisnis. Buku ini, dari halaman pertama hingga halaman terakhir menceritakan tentang bagaimana proses membangun sebuah bisnis dan menghasilkan banyak profit.  

Modal Rupiah Saja Tidak Cukup

Buku ini menjelaskan bahwa pada dasarnya hakikat dari membangun sebuah bisnis tidak hanya di awali dengan seberapa besar modal rupiah yang kamu miliki, tetapi dari sejauh mana kamu mengenal diri sendiri. Sejauh apa kamu memahami hal-hal yang menjadi kekuatan dan kelemahan kamu serta bagaimana kamu memahami seberapa besar sumber daya yang di miliki. 

Karena menurut buku The Visual MBA, kemampuan di atas nantinya akan lebih berguna bagi kamu dalam menentukan siapa yang akan kita layani atau siapa target market dari bisnis yang akan kamu bangun.

Target Market Itu Penting

Target market ini sangat penting. Oleh karena itu pilihlah target market yang tepat berdasarkan masalah yang mereka hadapi. Dalam memilih sebuah masalah pun seorang pebisnis tidak boleh asal. Pilihlah masalah yang solusinya bisa menghasilkan keuntungan yang besar dan kamu memiliki kemampuan untuk menuntaskan masalah tersebut. Artinya, dalam membangun sebuah bisnis yang terpenting adalah ide dan kemampuan mengeksekusinya. Jangan sampai memilih masalah yang kamu sendiri tidak mampu mengatasinya atau itu bukanlah keahlianmu. 

Kamu mungkin bisa merekrut sebuah tim untuk membantu, tapi apakah ini jalan yang tepat untuk memulai sebuah bisnis? Tentunya ini bukanlah sebuah masalah jika kamu memulai bisnis dengan modal yang sangat besar. Tapi jika kamu ingin merintis bisnis dari awal dengan modal yang tipis, maka kamu harus mengerjakan semuanya sendiri. Sehingga, kemampuan untuk mengatasi masalah ini harus betul-betul kamu pegang. 

Mengenal diri sendiri menurut Jason Baron juga merupakan modal utama untuk membangun sebuah bisnis atau brand. Brand tidak melulu di lekatkan dengan bisnis tetapi juga terhadap personal. Bagaimanapun juga branding bisnis juga sangat di pengaruhi oleh branding sang pemiliknya. 

Manajemen Energi Juga Penting

Satu bagian yang paling menarik dari buku ini adalah tentang manajemen energi. Jika kamuingin membangun sebuah bisnis maka OneBestie tidak boleh hanya fokus pada manajemen waktu, tapi cobalah untuk lebih memperhatikan manajemen energi. 

Seseorang dengan manajemen energi yang baik, akan mampu mengerjakan segudang pekerjaan dengan minim stres. Sebab, pada dasarnya seseorang akan secara sadar mengetahui apa yang ia akan lakukan setiap harinya, bagaimana ia menyelesaikan dan seberapa besar energi yang di perlukannya. Seseorang dengan manajemen energi yang baik akan mampu menentukan apa saja pekerjaan yang akan di lakukannya hari ini, bukan sekedar ikut-ikutan menjalani rutinitas seperti orang lain. 

Tentunya, siapapun yang memiliki manajemen energi yang baik maka secara tidak langsung ia juga memiliki kemampuan manajemen waktu yang baik. 

Jika, kamu sudah memahami beberapa hal di atas yaitu sudah mengenal diri dengan baik, memiliki ide (solusi dari masalah target market) dan memiliki manajemen energi yang baik maka kamu bisa lebih mudah dalam menjalani proses selanjutnya seperti penyusunan perencanaan bisnis, penyusunan strategi marketing, membangun dan mengembangkan tim, perencanaan investasi, negosiasi dan lain sebagainya. 

Jangan lupa Give Applause, Komentar kalau masih ada yang bingung, dan Share ke teman terdekatmu. Follow juga IG @davidwijaya23 untuk informasi seputar keuangan, produktivitas, dan buku yaaa!

Sumber:

https://rumii.ibupunyamimpi.org/t/memahami-perjalanan-membangun-bisnis-review-buku-the-visual-mba-by-jason-barron/2029

Penulis:

Kategori: Bisnis

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