Hot news banget, Instagram akhirnya launching platform media sosial baru yang mirip “Twitter”. Kita telusuri yuk gimana potensi target pasar yang bakal Threads ambil dari Twitter? Sesimpel Ini!
Keputusan Kontroversial Twitter Sehingga Muncul Threads
Sejak Elon Musk membeli saham mayoritas Twitter pada 31 Januari 2020, sudah banyak keputusan kontroversial yang dibuat, diantaranya:
- Semua akun bisa centang biru asal bayar menjadi pengguna Twitter Blue
- User memiliki batas jumlah tweet yang bisa di baca dalam 1 hari, kecuali berbayar
- Bot dan post iklan jualan yang bejibun
- Konten yang ada di anggap toxic dan tidak ramah
Lihat beberapa kekurangan ini, Mark Zuckerberg launching Threads, aplikasi media sosial text-based atau berbasis teks di mana pengguna bisa membagikan unggahan dalam bentuk teks, kalimat, dan tulisan.
Pengguna Media Sosial Indonesia
Melihat ada pemain baru platform sosial media, gue tertarik berapa sih jumlah pengguna eksisting di Indonesia.
Sumber: https://www.hootsuite.com/
Menurut data per Januari 2021, di Indonesia ada sekitar 170,0 juta atau sekitar 61,8% orang yang menggunakan media sosial. Ada beberapa platform yang di gunakan, gue spill platformnya per data terbaru Januari 2023 ya.
Akankah Pengguna Twitter Beralih Ke Threads?
Whatsapp memuncaki klasemen platform yang paling sering digunakan oleh masyarakat Indonesia dengan persentase 92,1%. Jika memang target pasar Threads adalah pengguna Twitter eksisting, maka ada potensi sebesar 60,2% pengguna yang beralih ke Threads.
Google+ vs Facebook
Sebenarnya persaingan antar perusahaan dengan membuat produk yang mirip pernah di lakukan antara Google+ dan Facebook App.
Dulu tahun 2011, Google membuat aplikasi media sosial yang di gadang-gadang menjadi Facebook Killer. Sama seperti Threads yang mendapatkan pengguna baru yang membludak di awal kehadirannya. Google+ mampu memiliki 90 juta pengguna baru dalam tahun pertamanya.
Akhir Google+
Namun di sayangkan ternyata di tahun 2018, Google+ meredup dan sektor media sosial bikinan Google ini gagal merebut tahta kedigdayaan media sosial Facebook. Ada beberapa alasan seperti:
- Facebook yang sudah sangat populer pada saat itu
- Fitur tampilan, alur berita, hingga halaman bisnis Facebook sudah klop dengan pengguna
- Fokus pengembangan Google untuk Google+ terbagi ke Gmail, Youtube, dan Google Drive
Kesimpulan
Jadi apakah Threads mampu mengambil alih pengguna lama Twitter? Menarik untuk di pantau, terlebih sekarang mulai ramai dengan isu Twitter yang mau tuntut Threads karena di anggap meniru Intellectual Property Twittter + merekrut mantan karyawan Twitter
Duel Dengan Pemilik Threads
Selain itu, duel pemilik Threads dan Twitter yaitu
Mark Zuckerberg vs Elon Musk
Akan di adakan setelah Elon nantangin Mark bertarung UFC di dalam cage. Dana White bilang, UFC berpotensi mendapatkan $1 miliar (Rp15 triliun) dari duel ini loh.
Kira-kira lu bakal nonton nggak duelnya?
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