Sesimpel Ini Start With Why dari Simon Sinek

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Kali ini kita akan membahas buku ‘Start With Why” oleh Simon Sinek yang membahas cara berpikir, bertindak, dan berkomunikasi dari seorang pemimpin untuk menginspirasi orang-orang di sekitar mereka. OneBestie wajib tahu nih, menurut Sinek biasanya pemimpin yang mampu menginspirasi memulai dengan MENGAPA. Menjabarkan “mengapa” seperti menawarkan tujuan mengapa kamu melakukan sesuatu. Hal ini sejalan dengan perkataan bahwa “Orang tidak membeli apa yang kamu lakukan, mereka membeli mengapa kamu melakukannya.” Biar kamu lebih paham maksudnya, yuk simak pembahasan alasan pentingnya MENGAPA dari buku ini!

Asumsikan Bahwa Kamu Tahu 

Asumsi yang kita buat bisa memiliki dampak signifikan pada tindakan kita. Misalnya, jika kamu melihat gambaran yang lebih besar dan mempertimbangkan hasil akhir saat merencanakan sesuatu, kamu akan mendapatkan hasil yang lebih baik dalam jangka panjang. Artinya, ketika kamu ingin melakukan sesuatu, jika awalnya kamu sudah membuat skenario tertentu dengan mempertimbangkan banyak hal, kamu jadi lebih siap saat sedang bertindak.

Manipulasi vs Inspirasi 

Sebagian besar perusahaan tidak memiliki MENGAPA yang kuat untuk tahu mengapa orang lain ingin menjadi pelanggan perusahaan ataupun menjadi karyawan. Akibatnya, banyak pebisnis yang tidak tahu bagaimana cara menarik pelanggan. Menurut Sinek, ada dua cara untuk menarik pelanggan: “menginspirasi wortel atau memanipulasi tongkat”. Sebagian besar taktik penjualan yang digunakan oleh pebisnis saat ini melibatkan manipulasi seperti penetapan harga dan promosi penjualan. Terlepas dari jenis manipulasi, penting untuk dipahami bahwa manipulasi adalah solusi jangka pendek. Solusi jangka panjangnya adalah coba menginspirasi karena ketika orang lain terinspirasi dengan value yang kamu miliki, akan lebih mudah membangun loyalitas.

Lingkaran Emas

Sumber: freshwork.com

Berikut adalah penjelasan dari gambar diatas:

-Mengapa adalah tentang tujuan atau alasan untuk membeli.

-Bagaimana adalah menjelaskan bagaimana sesuatu itu berbeda atau cara kamu untuk membuat mengapa.

-Apa adalah menggambarkan produk atau layanan yang dijual perusahaan atau alasan mengapa kamu menyukai perusahaan/produk itu daripada yang lain.

Tantangan Terbesar adalah Kesuksesan

“Sukses datang ketika kita bangun setiap hari dalam pengejaran tanpa akhir mengenai MENGAPA kita melakukan APA yang kita lakukan.”

Banyak pebisnis lupa mengapa mereka memulai bisnis saat berproses karena terlalu fokus pada APA dan BAGAIMANA. Dengan kata lain, MENGAPA mereka hilang. Seharusnya, pebisnis berpegang pada lingkaran emas untuk terus mengejar MENGAPA, menganggap diri mereka bertanggung jawab pada BAGAIMANA, dan mendapatkan hasil melalui APA yang mereka lakukan. 

Temukan MENGAPA

MENGAPA lahir dari pendidikan, keyakinan, dan pengalaman hidup seseorang. Tantangan bagi kebanyakan orang dan organisasi bukanlah hanya untuk menemukan MENGAPA tetapi untuk mempertahankannya.

Nah, walaupun buku “Start With Why”ini membahas tentang leadership, tapi sebenarnya ilmu dari buku ini bisa diterapkan untuk konteks apapun, loh. Salah satunya untuk mengatur keuangan dan berinvestasi, karena jika kamu tidak tahu alasan mengapa kamu memulainya dan tidak berpegang teguh pada alasan itu, kamu akan mudah kehilangan arah. Jadi mulai sekarang, mulailah dengan MENGAPA ketika ingin melakukan sesuatu yaa!

Sumber:

https://simonsinek.com/books/start-with-why/

Penulis:

Kategori: Investasi

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